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Best Practices for Posting Videos

Best practices for social media video sizes by social platform.

Being able to properly view videos on social media is crucial. This is where you can find the most recent video posting guidelines for posting with Social Assurance.

Facebook

Video Posts:
  • Max File Size: 1 GB
  • Max Length: 4 hours
Reels:
  • Max File Size: 1 GB
  • Min Length: 5 seconds
  • Max Length: 90 seconds
  • Maximum columns (horizontal pixels): 1920
  • Minimum aspect ratio (columns/rows): 4/5
  • Maximum aspect ratio (columns/rows: 16/9
  • Recommended aspect ratio: 9/16

Note: Only one video can be posted to Facebook with each post. Combining photos and videos or using multiple videos will result in only one video publishing.

Instagram

Posts:
  • Max File Size: 100 MB
  • Min Length: 5 seconds
  • Max Length: 10 minutes
  • Maximum columns (horizontal pixels): 1920
  • Minimum aspect ratio (columns/rows): 4/5
  • Maximum aspect ratio (columns/rows): 16/9
Reels:
  • Max File Size: 1 GB
  • Min Length: 3 seconds
  • Max Length: 90 seconds
  • Maximum columns (horizontal pixels): 1920
  • Minimum aspect ratio (columns/rows): 4/5
  • Maximum aspect ratio (columns/rows: 16/9
  • Recommended aspect ratio: 9/16
Stories:
  • Min Length: 3 seconds
  • Max Length: 15 seconds
  • Max Height: 1920
  • Max Width: 1080
  • Recommended aspect: 9/16

X (Formerly Twitter)

  • Max File Size: 512 MB
  • Max Length: 140 seconds

    

LinkedIn

  • Max File Size: 1 GB
  • Min Length: 3 seconds
  • Max Length: 10 min

For more information on posting videos to LinkedIn, here are some LinkedIn FAQs. 

YouTube

  • Max File Size: 256 GB
  • Max Length: 15 min (unverified account)
  • Max Length: 12 hours (verified account)
  • Recommended aspect ratio [columns/rows]: 16/9

Note: You cannot post directly to YouTube through Social Assurance. Here is an article explaining how to upload, approve, and archive your YouTube videos in Social Assurance.

TikTok

  • Android Max File Size: 72 MB
  • iOS Max File Size: 287.6 MB
  • Min Length: 3 seconds
  • Max Length: 3 min
  • Recommended aspect ratio [columns/rows]: 9/16

Note: You cannot post directly to TikTok through Social Assurance. Here is an article explaining how to upload, approve, and archive your TikTok videos in Social Assurance.